10X City, Beatrice

10X City is a master-planned smart city in Beatrice, located 32km from Harare's CBD off the Harare–Masvingo Road. Conceived as one of Zimbabwe's most exciting affordable developments, it offers residential stands from 237m² alongside a full complement of community, retail, and industrial facilities.

Utara Design Group designed all buildings across the development, from the monitored main entrance and gatehouse to the single-storey homes, lifestyle centre, innovation hub, fuel station, and modern industrial buildings — establishing a coherent architectural identity for the entire city.

A Smart, Liveable Community

The residential neighbourhoods are planned around smart lighting and security, private gardens and playgrounds, and modern bus drop-off stations that connect residents to the wider region. Homes feature modern open-plan lounge, kitchen, and dining layouts with contemporary interior and exterior finishes.

At the heart of the city, the 10X City Lifestyle Centre anchors daily life with modern shopping facilities, while the 10X City Innovation Hub provides a distinctive home for enterprise and learning. A nursery, fuel station, and industrial zones complete a self-sustaining urban framework.

Architectural Approach

The architectural language combines gabled contemporary forms, stone-clad entrance markers, and bold colour accents with shaded canopies and landscaped streetscapes. Sweeping roof forms over the lifestyle centre and innovation hub give the city a recognisable skyline, while the homes maintain a warm, domestic scale.

Phased infrastructure planning allows the city to grow in an organised way, with serviced stands, defined public realms, and pedestrian-friendly streets supporting a vibrant and self-sustaining community.